November 07, 2012 at 10:00 AM EST
BDA Enters Licensee and Promotional Agreement With National Baseball Hall of Fame and Museum to Create Officially Licensed Commemorative Merchandise
BDA Announces Three-Year Deal at 18th Annual Baseball Think Tank
WOODINVILLE, WA -- (Marketwire) -- 11/07/12 -- Bensussen Deutsch & Associates, Inc. (BDA), the nation's premier Merchandise Agency and recognized leader in sports and entertainment merchandise activation, today announced it has signed a three-year contract as an official licensee and promotional premiums provider of the National Baseball Hall of Fame and Museum.
BDA will design and develop licensed replicas of Baseball Hall of Fame plaques and other iconic artifacts for commemorative and promotional purposes. The agreement covers merchandise to be distributed by Major League Baseball teams, Minor League Baseball teams and through the Baseball Hall of Fame retail outlets, including the Cooperstown, N.Y., museum store, webstore and catalog business.
"Our agreement with BDA will help the Baseball Hall of Fame engage and educate fans with creative products designed to capture the emotional memories of Cooperstown, while preserving the history of the game and its greatest stars," said Sean Gahagan, vice president, retail marketing and licensing for the National Baseball Hall of Fame and Museum. "BDA has proven success as a leader in the promotional merchandise space, delivering creative products, gained from years of experience with leagues, teams and sponsors."
"Expanding our longtime association with America's greatest pastime is an incredible honor," said Jay Deutsch, BDA co-founder and CEO. "A Baseball Hall of Fame merchandise giveaway can have a measurable impact at the gate. In recent seasons, teams have reported great success with such similar collectible promotions as miniature World Series trophies and Cy Young award replicas. We also see tremendous potential for sponsorship tie-ins, as the opportunity to affiliate your brand with an institution as esteemed as the National Baseball Hall of Fame and Museum is rare."
The announcement coincides with the 18th annual Baseball Think Tank hosted by BDA this week in Las Vegas. The three-day interactive conference fosters league-wide collaboration on product ideas for sponsorship activation, merchandise giveaway strategies and best practices within the sports marketing and promotions industry.
Representatives from MLB franchises, the league offices and select corporate partners will attend this year's event. BDA presents sponsorship case studies and leads discussions about product trends for in-stadium giveaways, sponsorship activation and engagement programs and ticket renewal premiums. The latest importing, testing and compliance standards are also reviewed.
For more information about the National Baseball Hall of Fame and Museum, visit www.baseballhall.org.
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