Wireless Innovation Council Identifies Three Transformational Technologies and Frameworks Driving the Future of Wireless Innovation
Mobiquity-Founded Forum Finds Gamification Methods Fail to Create Long-Lasting Behavior Change; Recommends Organizations Adapt Flexible Mobile Payment Strategies in Fragmented Market
BOSTON, MA -- (Marketwire) -- 10/31/12 -- Mobility has changed virtually every facet of business. So what's next? Mobiquity (www.mobiquityinc.com), a professional services firm creating innovative mobile solutions and apps that drive business value, founded the Wireless Innovation Council (WIC) to identify these areas of innovation and benchmark how businesses should respond. Today, Mobiquity released WIC's first-year research findings that it recently communicated to members. WIC is comprised of strategic decision-makers across various industries and functions, including executives from Progressive Insurance, Marriott, Fidelity, UnitedHealth Group, Supervalu, Reed Elsevier, the U.S. Navy, L'Oreal, DuPont, Boston Scientific, CatamaranRx, Pitney Bowes, BAE, Weight Watchers and NORC.
WIC identified three transformational wireless technologies and frameworks that will drive business innovation in the future. WIC members will use these frameworks in their own organizations, and continue to provide guidance on them moving forward.
1. Mobile Payment Ecosystems
Mobiquity President and Chief Strategy Officer Scott Snyder presented a detailed description of four potential future (three-five year outlook) scenarios of the Mobile Payments Ecosystem. WIC members found each of the scenarios to be equally likely, meaning companies will need to maintain flexibility in their mPayment strategies to position for mPayments success.
2. Behavior Change Through Mobile Requires Long-term Strategies
3. Wireless Sensor Networks
"Whether it's scenario planning, presentations by national or international experts, practical case studies or the informal sharing with WIC partners, this forum not only offers the opportunity to wrestle with the individual wireless issues that matter to us, but also helps broaden and sharpen our vision of how wireless will transform the industry going forward," said Arielle Band, VP, Strategic Growth, Catamaran RX.
The WIC is made up of more than a dozen organizations from the public and private sectors, with Babson College's Center for Information Management Studies serving as WIC's academic research partner. Mario Quijada, Principal at AV&Co., David Petersen, CEO of Sense Networks, Amos Adler, CEO of MemoText and David Birch, a privacy and identity thought leader, were featured speakers at the most recent meeting in September.
"Mobile innovation has the potential to dramatically influence every aspect of the way we interact, behave, and transact," Snyder said. "The goal of WIC is to bring together many of the leading business and academic minds so that, together, we can explore new ways to harness the power and benefits of mobile technologies, and shape new futures for society and business."
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